ITZA brand guidelines
ITZA is a dynamic startup dedicated to developing an independent learning platform for teens. As an education partner for WWF and a provider of learning content to Scottish schools through Education Scotland, ITZA plays a vital role in educational outreach.
Brief
Develop a comprehensive set of Brand Guidelines to establish a clear and cohesive visual identity for ITZA’s new rebrand, ensuring consistency across internal and external communications as part of the company’s rebrand. These guidelines will serve as a foundation for all branding efforts, aligning with ITZA’s evolving vision and values.
The process
I was solely responsible for designing the deck, developing the overall layout, and determining its essential content. To ensure a well-structured design, I researched existing decks and thoroughly examined both internal and external ITZA designs to establish the necessary guidelines.
Using Figma, I developed the brand guidelines covering visual identity, typography, and colour schemes. Although these guidelines remained a work in progress due to my tenure concluding before their finalisation, they provided a solid foundation for maintaining consistency across company materials. This rewarding experience not only strengthened ITZA's brand presence but also laid the groundwork for future branding efforts, aligning with the company’s evolving vision and values.
Sidenote: This project was still a work in progress when tenure at ITZA ended and am no longer able to make updates. As a result, this is not the final version.
