ITZA is a dynamic startup dedicated to developing an independent learning platform for teens. As an education partner for WWF and a provider of learning content to Scottish schools through Education Scotland, ITZA plays a vital role in educational outreach.
Brief
Develop a set of two-page teacher handouts that present a clear, cohesive extension of ITZA’s visual identity, ensuring alignment with brand colours and the broader aesthetic of the ITZA Inspire platform. These handouts should balance professionalism and practicality, offering engaging, classroom-ready content while remaining print-friendly for distribution through newsletters. The final materials will support consistent communication with educators and strengthen ITZA’s presence across both digital and physical formats.
The process
The handouts were designed with a strong focus on consistency, ensuring they aligned seamlessly with ITZA’s brand identity and the ITZA Inspire platform. I carefully selected colours, typography, and layout elements to maintain visual harmony while prioritising clarity and usability. Balancing aesthetics with functionality, I structured the content for easy readability and engagement. Since the materials were primarily distributed as PDFs, I optimised them for digital viewing while also ensuring they remained print-friendly, adjusting colours and margins accordingly.
